Our Strategy | QPR

Our Strategy

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Mission, strategy and markets

QPR Software's mission is to make customers agile and efficient in their operations.

Our values are reliability, respect and long-term success together. They define our operating culture and thus create the foundation for our future success and growth.

We innovate, develop and sell software for analyzing, monitoring and modeling organizational operations. Furthermore, we offer customers consulting services in operational development and digital business optimization.

In our product development we focus on meeting the challenges our client organizations face, especially in leading and optimizing their operations in a digitalizing world. Our primary focus area is process mining and  analytics. We believe that this market will grow significantly, as companies collect increasing amounts of transaction and event data from their operations.

We will further accelerate product development by increasing our resources in a controlled manner. In software development, we place special focus on excellent user experience.

We also actively seek strategic partnerships to strengthen our productdevelopment and international software sales.

Strategic targets

Our target is to grow our net sales by an average of 15 - 20 % per annum over the next three years. The target is mainly based on growth in international software sales and consulting services in our home market, Finland. 

We foresee significant growth potential especially in the process mining and analytics business, where we aim for an annual growth of more than 50 %. Our target is to gain a significant market share in this rapidly growing market. 

Over the next few years, we seek growth especially in our international software sales.

Our offering

We offer our customers tools for modeling, measuring and analyzing their operations efficiently. Our tools provide customers insight into their operations, enabling them to streamline and improve their business operations.
 
In our home market, Finland, we mostly sell and deliver software and provide consulting services directly to our customers.
 
In process and enterprise architecture modeling software, we are the local market leader with an approximated 50 % market share.
 
In process mining and analytics, we are clearly leading the local market and are among the most advanced companies in the world. The U.S. Patent and Trademark Office has granted us two patents for the technology behind this software.
 
In international markets, we sell software through our own direct sales force, as well as an extensive reseller network extending to over 50 countries. The most sold product in our reseller network is our performance management software, QPR Metrics.

Our markets

The process mining and analytics market is in an early phase of its life cycle and is growing rapidly. According to market research companies, the size of this global software market in 2018 was approximately EUR 100 - 200 million. The rapid growth is expected to continue in the coming years, and the market size to exceed EUR 1 billion in 2023.
 
The process and enterprise architecture modeling market is mature and growing moderately. The size of this software market is estimated to exceed EUR 500 million.
 
The strategic corporate performance management software market is mature and growing moderately. The size of this software market is estimated at over EUR 300 million. 

 

 

Updated 3/2019

 

QPR Q4 2018 Interview with CEO Jari Jaakkola