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Executive Management Team

Jussi Vasama


b. 1974

Chief Executive Officer since October 2021
Member of the Executive Management Team since October 2021.

Jussi Vasama holds a Master's degree in Industrial Engineering and Management.

Area of responsibility

As CEO of QPR Software, Jussi Vasama is responsible for managing the running administration of the Company in accordance with the instructions and regulations issued by the Board of Directors, in addition to providing the Board and its members with the information necessary to carry out the functions of the Board of Directors. The CEO is responsible for the company’s operational management, sales and partner operations, human resources, and preparation of decisions belonging to the Board of Directors.


Jussi Vasama has over 20 years of experience in the global consulting and software industry.

From the year 2007 Vasama held various positions at Basware, being responsible for sales, professional services, and customer support in his role as Country Manager Finland. His latest position at Basware was Chief Customer Officer. Furthermore, he was a member of the Executive Team, overseeing Professional Services and Customer Success business, as well as global customer support, leading an international organization of nearly 600 people. Before that, Vasama worked as a management consultant at Vectia Ltd for 7 years.

In addition to leading international growth businesses, Vasama's experience includes operating in a cloud and SaaS environment, and developing, innovating, and leading a variety of change projects, such as building partner ecosystems.

Päivi Vahvelainen


b. 1959

Chief Financial Officer

Member of the Executive Management Team since November 2020.

Ms. Päivi Vahvelainen is a graduate from Commercial Institute and has a degree from the Institute of Marketing.

Area of responsibility

Ms. Päivi Vahvelainen is responsible for Finance, Human Resources and Administration at QPR Software. Additionally she is responsible for holding QPR’s insider register and monitoring the compliance with Insider Guidelines, as well as coordinating and reporting on the Company’s internal controls and risk management.


Ms. Päivi Vahvelainen has worked as the Chief Financial Officer in QPR from May 2014 to June 2015, November 2009 to January 2013, and as Acting Chief Financial Officer in QPR from May 2008 to August 2009. Before joining QPR, she has worked as the CFO in Holiday Club Resorts Oy. In addition, she has held several financial management leadership positions in Sonera Corporation, Sanitec Oyj and Oy Gustav Paulig Ab.

Matti Erkheikki


b. 1978
Chief of Strategy, Partnerships, and Alliances.

Member of the Executive Management Team since July 2007.

Mr. Erkheikki holds a Master’s Degree in Industrial Engineering and Management.

Area of responsibility

Mr. Matti Erkheikki is in charge of Process Mining and Channel Business.


Mr. Erkheikki has worked for QPR Software since February 2002, initially as a consultant. In 2005, he worked as a Business Development Manager, and in 2006, as the Regional Vice President of North America. From 2007 to 2014 he was responsible for QPR's Business Operations in Finland, and between 2012 and 2014 for the global OEM Business. Prior to his current position, Mr. Erkheikki worked as SVP for the process mining & strategy management business since January 2017.  Mr. Erkheikki has also been responsible for selling and delivering SAP solutions in the Finnish market.

Tero Aspinen


b. 1985
VP Middle East Business

Member of the Executive Management Team since January 2017

Mr. Aspinen holds a Master’s degree in Industrial Engineering and Management.

Area of responsibility

Mr. Tero Aspinen is responsible for the development and sales of Performance Management solutions globally and QPR’s business in the Middle East market.


Tero Aspinen has served QPR Software in various roles since 2008. He has been involved in more than a hundred customer cases where organizations have implemented QPR’s solutions. Prior to his current role, Mr. Aspinen worked as Vice President for Middle East Business and Performance Management Solutions (2017-2022).

Pekka Keskiivari


b. 1964

Chief Technology Officer
Also in charge of Product Management
Member of the Executive Management Team since March 2019

Mr. Keskiivari holds a Master of Science degree in Engineering from Helsinki University of Technology, postgraduate studies at MIT and Aalto University.

Area of responsibility

Mr. Pekka Keskiivari is responsible for QPR’s Software Product Portfolio, Product Strategy, Product Management, Product Development and Customer Care services.


Prior to joining QPR, he worked as Chief Technology Officer for Diktamen Oy in 2014-2019 and CRF Health in 2006-2014. During 1996-2006 Mr. Keskiivari held various management and executive positions at Sonera Corporation in the area of Product Development and Management. Prior to this, he worked for Neste in various roles ranging from software development to oil trading.

Sanna Salo


b. 1977

Chief Marketing Officer

Member of the Executive Management Team since February 2022

Ms. Salo is a Master of Science in Economics.

Area of responsibility

Ms. Sanna Salo is responsible for Marketing, Communications, and Brand Management at QPR Software.


Sanna Salo has previously worked as Director of Marketing and Communications for the B2B digital marketing solutions provider, Fonecta Oy. Prior to that, she worked for IBM Finland for almost ten years in various marketing management positions, both in Finland and in Nordic countries.

Samuel Rinnetmäki


b. 1976

Director of Consulting

Member of the Executive Management Team since February 2022.

Mr. Rinnetmäki holds a Master's Degree in Engineering.

Area of responsibility

Mr. Samuel Rinnetmäki is in charge of Consulting at QPR Software.


Samuel Rinnetmäki has previously worked for the company’s consulting business as a consultant and manager for several years. Prior to that, he worked for more than 14 years at the Finnish Centre for Pensions, holding various expert and managerial positions, and leading the Enterprise Architecture team in the Finnish pension insurance field.

Moreover, Mr. Rinnetmäki has had many roles – from a developer to a board member – in various software and consulting companies.