How Ruukki achieved full end-to-end visibility across Salesforce and SAP
Full End-to-End Visibility Across CRM and ERP Systems
In the steel and construction industry, operational efficiency depends on seamless coordination between sales and delivery processes. Ruukki Construction wanted to understand how their Opportunity-to-Delivery process truly worked in practice — not how it was designed on paper.
By applying process mining across CRM and ERP systems, Ruukki gained full cross-system visibility, identified deviations from process guidelines, and established a fact-based foundation for continuous process improvement.
Ruukki used QPR ProcessAnalyzer to integrate Salesforce (CRM) and SAP (ERP) data into a unified end-to-end Opportunity-to-Delivery process view. Instead of analyzing isolated functional silos, the company achieved complete transparency from opportunity creation to final delivery.
About Ruukki Construction
Ruukki Construction develops and manufactures steel-based products for walls and roofs for commercial buildings and private homes. The company provides high-quality products, systems, and solutions designed sustainably and built to withstand demanding conditions.
Ruukki Construction employs approximately 1,350 people and operates 14 specialized manufacturing sites. With a strong presence in 10 European countries, the company serves customers locally under its main brands Ruukki and Plannja.
In 2025, Ruukki Construction’s comparable net sales were approximately EUR 489 million.
The challenge
Limited Visibility Between Salesforce and SAP
The Opportunity process was managed in Salesforce (CRM), while the Delivery process was executed in SAP (ERP). Although both systems supported critical business operations, there was no unified end-to-end view.
Traditional process mapping relied on interviews and manual documentation. This approach made it difficult to verify:
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Whether processes followed agreed guidelines
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Where bottlenecks and deviations occurred
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How system usage impacted downstream performance
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Whether the designed process matched operational reality
Ruukki needed objective, data-driven insight into how the process actually ran across systems.
The solution
Process Mining Across CRM and ERP Event Data
With QPR ProcessAnalyzer, Ruukki applied process mining to combine Salesforce and SAP event data and create a true “as-is” digital twin of their Opportunity-to-Delivery process.
The project focused on:
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Integrating CRM and ERP data
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Validating cross-system identifiers
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Ensuring data consistency and quality
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Discovering the real end-to-end process flow
Through a structured three-week analysis engagement, Ruukki worked closely with QPR experts to validate the data and uncover process insights step by step.
Project Scope
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2 core enterprise systems: Salesforce (CRM) and SAP (ERP)
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End-to-end Opportunity-to-Delivery process
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Cross-system process mining analysis
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Structured 3-week engagement
The result
Process Mining Revealed the Operational Reality
The process mining analysis showed that the actual Opportunity-to-Delivery process flow did not fully match the designed CRM and ERP process model.
Key findings included:
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Inconsistent logging practices in Salesforce
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Deviations from agreed process guidelines
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System usage patterns impacting process performance
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Misalignment between designed workflows and real execution
By visualizing the true end-to-end process, Ruukki gained clarity on root causes and areas requiring corrective action.
The visibility provided by process mining enabled Ruukki to move from assumption-based discussions to fact-based operational decision-making across CRM and ERP environments.
Business Benefits
For System Owners
Full transparency
Full transparency into CRM and ERP system usage
Clear visibility
Clear visibility into deviations from process guidelines
Data-driven foundation
Data-driven foundation for governance improvements
For Business Leaders
Prioritized process
Prioritized process improvement initiatives
Fact-based decision-making
Fact-based decision-making instead of assumptions
Stronger cross-functional transparency
Stronger cross-functional transparency beyond system silos
“With the process facts in front of you, there is no denying where you need to put your focus and efforts when developing a process. This is exactly what QPR ProcessAnalyzer delivered.”
Kristian Witting Director
IT and Business Process Development Ruukki Construction
From Insight to Continuous Improvement
With verified process data, Ruukki initiated actions to:
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Enforce Opportunity-to-Delivery process guidelines
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Improve data quality in CRM
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Standardize process practices
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Use “as-is” analysis as a baseline for continuous improvement
Book a demo with our experts
Turn Process Complexity into Business Results
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