Most sales leaders know their CRM holds a goldmine of data—but turning that data into real business impact is another story. This is where process mining comes in.
In short, process mining is a technology that takes event data from your systems (like Salesforce, Microsoft Dynamics, or HubSpot) and maps out your actual processes, showing exactly how work flows and where it gets stuck. When combined with the power of AI, it becomes one of the fastest ways to transform sales performance.
From Data to Decisions: The Role of AI and Process Mining
Sales leaders have invested millions in CRM systems. Yet many still face the same frustrations:
- Sales cycles drag on.
- Deals disappear without explanation.
- Forecasts miss the mark.
The truth is, CRMs hold all the data—but not the answers.
AI-powered process mining changes that. Instead of static reports, it takes the raw data from your CRM and reconstructs every step of the sales process. You can literally see where deals flow smoothly, where they stall, and why revenue leaks occur.
This clarity goes far beyond pipeline dashboards. It shows the root causes of inefficiency and gives leaders actionable recommendations—whether to streamline approvals, automate handovers, or reduce quote revisions.
Real-World Impact
One QPR customer in the manufacturing industry used process mining to analyze their Salesforce data—and the results were striking:
- 40% shorter sales cycles
- 40% fewer abandoned quotes
- 87% forecast accuracy
Instead of relying on gut feel or disconnected dashboards, they gained full clarity into every deal path and the levers that truly drive revenue. For their leadership team, this wasn’t just about efficiency—it was about consistently hitting growth targets with confidence.
The Competitive Edge You Can’t Ignore
AI is already reshaping how we work, and sales is no exception. Companies that combine CRM data with AI-driven process intelligence are future-proofing their revenue engines. Those that don’t risk staying in the dark while competitors accelerate past them.
The bottom line: Every company already has the data. The question is, are you ready to use it to finally stop guessing where sales go wrong—and start knowing?
Getting Started Has Never Been Easier
With QPR ProcessAnalyzer, you don’t just analyze data – you uncover the real story of your sales processes. In minutes, you’ll see where deals get stuck, how to accelerate pipelines, and where to focus for the biggest impact.
QPR ProcessAnalyzer is the only process mining solution running natively in the Snowflake AI Data Cloud – giving you unlimited scalability, top-tier data security, and instant insights without moving your data.
To elevate the customer experience, QPR created the world’s first native process mining app for Snowflake Marketplace. Just like downloading an app from the Apple App Store or Google Play, you can start using process mining in minutes – seamlessly and effortlessly.
Key Takeaways
- AI + Process Mining = sales clarity → Turn CRM data into actionable insights.
- Proven impact → 40% faster cycles, 40% fewer abandoned quotes, 87% forecast accuracy.
- Future-proof sales operations → Stay ahead with AI-driven process intelligence.
- Native in Snowflake → Instant scalability, enterprise security, and zero data movement.
- Fast onboarding → Get started from Snowflake Marketplace in minutes.
Ready to Take Action?
Watch the Webinar Recording – September 17, 2025
Together with our partner Praval, we showcased how AI-powered process mining in Snowflake transforms sales processes from guesswork into predictable growth.
Want to Dive Deeper? Book a Demo
Give us just 30 minutes, and we’ll show you how AI-powered process mining uncovers inefficiencies and bottlenecks in your sales process—issues that silently cost you time, money, and lost revenue.
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