Tourism Development Fund from Saudi Arabia selected QPR’s Strategy and Performance Management Software

QPR Software delivers its leading strategy and performance management software, QPR Metrics, to the Saudi Arabian Tourism Development Fund (TDF). Established in June 2020, TDF aims to bolster one of the kingdom's fastest-growing industries. With a capital of four billion dollars, TDF seeks to facilitate local and international investors' access to potential tourism investments in key destinations of the kingdom.


QPR Metrics assists TDF in executing its strategy and monitoring its performance. The premier software solution ensures that strategy control, monitoring, and management are as efficient as possible. The QPR Metrics software combines excellent user experience with advanced functionalities. The solution perfectly meets the needs and requirements of TDF.

QPR Software delivers the solution to TDF through its longstanding Saudi Arabian partner, Leaders Solutions. With their expertise and local knowledge, the company plays a pivotal role in the seamless implementation of the software and providing ongoing support to TDF.

"We are honored that TDF trusts QPR as its strategy and performance software partner. We are committed to providing unique solutions to our customers for even better strategy and performance management. We look forward to a long and successful partnership with TDF," says Heikki Veijola, CEO of QPR Software.

"It's fantastic that TDF recognizes the added value of QPR Metrics. Our collaboration highlights the crucial role of software support in strategy and performance management. With the support of Leaders Solutions, we can assist TDF in their exciting growth journey," says Tero Aspinen, VP Middle East Business at QPR Software.


Read more about Tourism Development Fund (TDF)

Read more about QPR Partner Leaders Solutions

For further information and inquiries, please contact:

Heikki Veijola

Chief Executive Officer
QPR Software Plc
Tel. +358 40 922 6029

Tero Aspinen

VP, Middle East Business
QPR Software Plc
Tel. +971 58 688 3374

Written by
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Sanna Salo

Chief Marketing Officer at QPR Software

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