How St1 built a scalable digital operating model for continuous business transformation

Managing rapid growth across multiple business models and systems

Growth had created complexity.

After years of acquisitions and expansion into new digital and financial services, St1 was operating with:

• multiple business units
• overlapping IT systems
• and different ways of working across countries

This made it difficult to see how the company actually worked end-to-end.

Fragmented operations slowed down integration and innovation

Finance, payments, customer channels and core operations were spread across different platforms and processes.

This created:

• limited visibility into process performance
• slow post-merger integration
• and increasing operational costs

Without a shared operational view, St1 could not scale new business models as fast as the market demanded.

Decisions were hard to make without a single source of truth

Leadership knew inefficiencies existed — but they lacked a concrete, data-driven way to see:

• how processes really worked
• how systems were connected
• and where to focus investments

Transformation was becoming harder, not easier.

Creating a digital twin of St1’s operating model with QPR EnterpriseArchitect

St1 decided to build a single digital business platform to manage how the company is designed, run and developed.

Using QPR EnterpriseArchitect and QPR’s consultants, St1 created:

• a unified view of business models, processes, systems and data
• a shared language between business, finance and IT
• and a structured way to design and govern change

This digital model became the foundation for post-merger integration, platform renewal and continuous transformation.

From disconnected systems to one coherent business

Instead of managing transformation through spreadsheets and project documents, St1 now manages it through a living digital representation of the business.

One tangible result was the integration of Shell Norway in just six months — a record time for a transaction of that size.

A scalable platform for automation and new business models

With a clear and connected view of the business, St1 was able to:

• redesign finance and payment processes for automation
• launch new digital and mobile channels
• and create St1 Finance as a new business unit

The digital platform enabled St1 to move from fragmented operations to seamless, scalable processes.

Transformation became a capability, not a one-off project

St1 can now:

• integrate new acquisitions faster
• roll out new services
• and continuously improve operations with full visibility into the impact

Change is no longer something to survive — it is something St1 can control.