AB InBev created a Global Performance Management platform with QPR based Cost-to-Serve measuring solution

Anheuser-Busch InBev demonstrated a strong vision towards the platform they required in order to run a complex Time-Driven Activity-Based Costing (or TDABC) model in a tool that could be monitored, enhanced and managed by the business people in charge of day to day operations in the AB InBev distribution centers all over Belgium and later on in other countries. 

“The application covers most of the tactical managerial needs for our direct distribution opera-tions, including full customer, channel and product as well as product-group profitability. “Jan Kerremans, Global Pricing Director, Anheuser-Busch InBev.

Major phases of the QPR implementation

  • A spreadsheet TDABC model was translated into a visual QPR ProcessDesigner TDABC model.
  • Obtain better reporting of the Sales Operation Program Review figures, new KPI’s were defined in QPR Metrics and linked to the model in QPR ProcessDesigner
  • Model was extended to budgeting and business development as well as to monitor customer behavior changes
  • Monthly variance analysis budget versus realization was established with QPR


Ab InBev Success Story

Customers - AB InBev - Logo


QPR ProcessDesigner
QPR Metrics


Quality Management System
Business Process Management
Performance Management